I've been creating native ad creatives for a while and recently started wondering how to make sure they stay inclusive and culturally sensitive. I reviewed some of our past ads and tried to spot any unintentional biases or stereotypes. I also looked at feedback from different audience segments.
I've made some changes to images and language to be more respectful and diverse. The process feels tricky since cultural norms vary a lot depending on the region. I want to avoid missing anything important that could affect how people perceive the brand.
How do you ensure your native ad creatives remain inclusive and culturally sensitive?
I've made some changes to images and language to be more respectful and diverse. The process feels tricky since cultural norms vary a lot depending on the region. I want to avoid missing anything important that could affect how people perceive the brand.
How do you ensure your native ad creatives remain inclusive and culturally sensitive?