How do you structure your social media team for maximum business impact?

[Brajet]

Brand owners must always ensure that they organize their teams towards the business objectives instead of social media platforms objectives. There should be creation of roles for strategy and planning, content creation, community management, paid advertising and analysis.

There should be proper planning to ensure effective communication among all these units. To make it effective, there should be a leader among all these groups that will be giving directive and others will be answerable to.