Simple ads often cost less and load faster, which is good for quick views and broad traffic. Rich media ads, like those with animations or interactive features, can be more expensive but may get more attention. The return on investment depends on the goal. If you’re focused on clicks or brand engagement, rich media might help. But if you want cheap traffic to test offers, simple banners can be better. Some campaigns work better with one type than the other, depending on the product and where the ad shows. It’s usually a good idea to test both and compare the results. Has anyone seen a clear difference in performance between the two styles?
How does ROI compare between simple and rich media ads?
- Thread starter Daniel
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