SEM, in its simplest form, is a combination of SEO with paid ads. This means it involves paying to get ranked. Most times, it makes use of both CPC, Cost Per Click and PPC, Pay Per Click most of the time.
SEM makes it possible for search engine to rank websites ahead those that do not perform SEM. There are different types of SEM and different platforms where SEM can take place.
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SEM makes it possible for search engine to rank websites ahead those that do not perform SEM. There are different types of SEM and different platforms where SEM can take place.
What's your take about this? Share it in the comment section.