Sending too many push notifications can annoy your subscribers and make them stop clicking or even unsubscribe. But sending too few can cause you to miss out on conversions. A good way to find balance is to send messages 2 to 3 times a week. This keeps your audience engaged without making them feel overwhelmed. It's also a good idea to test how your list responds. If your subscribers are still opening and clicking, you're likely not sending too much. Make sure every message has a clear value or benefit, like a limited-time deal or useful tip. Avoid sending just for the sake of it. When your audience trusts that your notifications are worth their time, they’ll be more likely to open them. Have you tried different frequencies before?