Ad creatives can stop getting good results after some time, especially with pop or redirect traffic where users see a lot of ads. If the same creative runs for too long, people may ignore it. Updating the creative every few days or once a week can help keep things fresh. Even small changes like the image, headline or colors can bring better results. Watching how each creative performs can help know when it’s time to make a change. What other signs do you think show it’s time to update an ad creative?
