Splitting budget between pops and redirects depends on what is performing better at the moment. If redirects are showing more conversions than pops, then it makes sense to send more budget there. But it’s smart not to put everything into one. You can test both at the same time with smaller amounts, then adjust as you learn. Keeping a balance while watching the data helps reduce risk. Some people also choose to rotate based on traffic quality. What are other ways people decide how to divide budget between these two?
How should I split my budget between pops and redirects?
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