Infillion Review: Top-Tier Programmatic Advertising Solutions

Infillion, headquartered in Los Angeles and New York City, is a leading ad tech company specializing in programmatic advertising solutions. Founded in 2007 as SocialVibe, it rebranded to Infillion in 2022 after acquiring TrueX, Gimbal, and MediaMath. Infillion delivers personalized, omnichannel campaigns through real-time bidding (RTB), header bidding, and advanced analytics, competing with platforms like The Trade Desk and Google DV360. It emphasizes consumer engagement, privacy-compliant targeting, and premium inventory across video, CTV, display, and mobile, with GDPR and CCPA adherence.
Company Background
Infillion operates as a private entity with $49.85M in funding, including a $45M credit facility from SLR Digital Finance in 2025. It employs approximately 191 people and reported $15M in revenue in 2023. Strategic acquisitions, including MediaMath (2023), bolster its DSP capabilities, serving high-profile clients like Disney, Visa, and Coca-Cola. Infillion's innovative approach, recognized by awards like the 2024 IAC Best of Show, underscores its market credibility in the $783B global ad tech market.

Advertising Formats and Services
Infillion offers diverse programmatic ad formats for maximum engagement:

• Display Ads: High-impact banners and rich media for cross-device visibility.
• Video/CTV Ads: Interactive, opt-in formats for premium engagement, leveraging TrueX technology.
• Native Ads: Contextually integrated for seamless user experiences.

Its pricing relies on CPM via RTB, enhanced by header bidding and private marketplaces (PMPs). Key features include:

• Header Bidding: Integrates Prebid.js to maximize auction competition.
• Targeting: Uses first-party data, location intelligence, and cross-device graphs for precise audience segmentation.
• Analytics: Real-time dashboards track impressions, eCPM, CTR, and footfall attribution.
• GDPR/CCPA Compliance: Employs IAB's Transparency and Consent Framework and CCPA opt-out tools to ensure privacy.

Infillion's DSP, powered by MediaMath, integrates with over 100B daily cross-device signals, connecting to major ad exchanges for high fill rates.

Operational Model
For publishers, Infillion offers TrueX engagement ads, reducing ad load while maintaining revenue through high-quality, non-intrusive formats. Publishers integrate via API or ad tags, with no minimum traffic requirements. Tools like dynamic flooring and bid optimization enhance yield, with regular payouts, though specific feedback on reliability is limited.
For advertisers, Infillion provides self-serve or managed campaigns with rapid setup. Its platform supports hyper-local targeting and real-time optimization, leveraging proprietary location data and MediaMath's DSP for omnichannel reach. AI-driven fraud detection, powered by 42matters' app-ads.txt validation, ensures brand safety.
Technology: The cloud-based platform uses AI for fraud prevention, yield optimization, and audience building. It supports HTML5, VAST, and Prebid protocols, ensuring seamless integration across web, mobile, and CTV.

Requirements

• Advertisers: Must provide IAB-compliant creatives and adhere to strict ad quality guidelines, with minimal technical expertise needed.
• Publishers: Require high-quality content and API/ad tag integration.
• Technical: User-friendly interface supports quick setup with minimal coding.

Benefits
Infillion's platform delivers high eCPM rates through programmatic efficiency and premium inventory from partners like Tribune and Pandora. Its location-based targeting and footfall attribution enhance campaign ROI, while GDPR/CCPA compliance builds trust. Header bidding and AI-driven optimization maximize publisher revenue, and MediaMath's DSP offers advertisers unparalleled customization. Recent integrations, like with Infolinks in 2025, expand access to premium inventory.
Challenges
Limited public feedback on payment reliability and user satisfaction hampers evaluation. Intense competition from Google, Amazon, and The Trade Desk challenges market share in the crowded DSP space. The platform's premium focus may exclude smaller publishers, and its complex tools could require a learning curve for new users. Privacy regulations like GDPR and CCPA add operational complexity.

Recent Results
In 2023, Infillion's revenue reached $15M, with a 7% employee growth. Its 2023 MediaMath acquisition and 2024 partnership with 42matters for fraud detection strengthened its RTB capabilities. The global ad tech market, valued at $783.46B in 2024, is projected to hit $2.55T by 2032, with Infillion's innovations in AI and privacy compliance driving its growth.

Conclusion
Infillion is a dynamic ad network leveraging AI, programmatic scale, and premium inventory to deliver personalized, privacy-compliant campaigns. Its MediaMath-powered DSP, header bidding, and location intelligence ensure high-yield monetization and precise targeting. Despite competition and limited transparency, Infillion's innovative solutions and strategic acquisitions make it a strong choice for premium publishers and advertisers in the evolving ad tech landscape.