Is it better to scale horizontally or vertically in native advertising?

[btaliat]

While the two forms of scaling are both profitable, it is always bettter to define the goal first before choosing the type of scaling to use. For instance, while using horizontal scaling, it is used to target long-term goal, while vertical scaling is used to target short-term goal.

Horizontal scaling ensures that the campaign is set for broader audience while vertical scaling is used to focus on existing audience.
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