Is it better to send ad traffic to a bridge page or direct to offer?

[Daniel]

Sending ad traffic to a bridge page is often a smarter move than sending it directly to an offer. A bridge page lets you warm up the visitor before they see the actual product or offer. It can help explain the value of what they’re about to see and build trust. You can also collect emails on a bridge page, which helps you follow up later and possibly earn more over time. Sending people straight to the offer might work sometimes, but it usually doesn’t build any real connection. Many platforms also don’t like direct linking, so using a bridge page can help you stay on their good side. In the end, the goal is to give people a better experience while increasing your chances of getting sales. What are your thoughts on using a bridge page versus going straight to the offer?