Is native advertising possible in headers bidding?

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btaliat

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It is possible to have native advertising done on headers bidding. Since headers bidding always publishers to connect with two or more ad exchanges at the same time, native advertising formats can also be integrated in this process. This will invariably allows the publishers to offer native ad inventory to various buyers through headers bidding.

In essence, header bidding provides an avenue to auction off ad inventory which may include native ads.

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