Is PPV advertising compatible with Facebook Ads?

[Brajet]

PPV (pay-per-view) traffic through Facebook Ads refers to targeting users in a way that ensures advertisers pay only when their video ads are actually viewed. On Facebook, this typically aligns with the cost-per-view (CPV) model, where advertisers are charged when a user watches a set portion of the video, such as 10 or 30 seconds. This method focuses on genuine engagement, helping brands reach users who are more likely to retain the message. PPV traffic from Facebook is highly targeted, thanks to Facebook's advanced audience segmentation. It allows advertisers to optimize campaigns for awareness and interaction, rather than just impressions. This makes Facebook PPV advertising a cost-effective strategy for driving qualified video views and increasing brand visibility with measurable results.