Is SEM really a factor in the organic rank of an affiliate website?

btaliat

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Search Engine Marketing is not really a true way of measuring organic rank in all dimensions. Search engines doesn't really treat SEM as an organic traffic but paid ads traffic. For an affiliate that really wants to focus on organic traffic, there is a need to focus more in SEO tactics and strategies.

SEM can be seen and be useful only when affiliate wants to focus on short-term goals. What do you think about this? You can share it in the comment section below for others to know more about it.
 
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