eCPM stands for effective Cost Per Mile. There is truly eCPM for mobile native ads, but this can be determined by various factors which include location, audience and ad format and ad network among others.
There are some niches, for instance Finance niche, that attract high eCPM just as some geo-loction, like the first-tiered countries. On an average however, mobile native ads should fall in between $5 to $20.
What do you understand by this? Explain further.
There are some niches, for instance Finance niche, that attract high eCPM just as some geo-loction, like the first-tiered countries. On an average however, mobile native ads should fall in between $5 to $20.
What do you understand by this? Explain further.