Honey Extension: Turning Everyday Shopping into Cashback Opportunities
Honey, created by Honey Science Corp. in 2012 and acquired by PayPal in 2020 for $4 billion, is a browser extension that helps online shoppers save money automatically. When users visit online stores, Honey scans the web for promo codes and applies the best one at checkout.It also tracks price drops, offers historical pricing data, and rewards loyal users with “Honey Gold”—a cashback points system that can be redeemed for gift cards.
With over 20 million monthly visits and partnerships through 30+ affiliate networks, Honey provides strong exposure for eCommerce brands and a performance-based way to drive conversions.
At a Glance: Honey Affiliate Program Summary
Feature | Details |
---|---|
Commission Type | Performance-based (minimum 3%) |
Honey Gold Eligibility | Requires 5% minimum commission |
Cookie Tracking | Via partner affiliate network |
Partner Networks | Awin, CJ, Rakuten, Impact, ShareASale & more |
Tools Provided | Store page, coupon engine, branded codes |
Browser Compatibility | Chrome, Firefox, Safari, Opera, Edge |
Audience Reach | 20M+ monthly visits on JoinHoney.com |
How the Honey Affiliate Partnership Works
Honey connects with merchants via affiliate networks. When a shopper makes a verified purchase through Honey’s extension or website, the partner store pays Honey a commission. In return, Honey can promote your brand across its tools, site, and rewards programs.Here’s how the process unfolds:
- Sign Up Through Affiliate Networks
Honey doesn’t run a direct affiliate portal. Instead, brands need to be present on affiliate platforms such as Awin, Impact, or CJ. Once you’re live on one of these, you can propose a partnership with Honey by offering program terms (at least a 3% commission). - Get Listed on JoinHoney.com
Once accepted, Honey will create a dedicated store page for your brand. This page displays your coupons, deals, and cashback offers, helping users discover and shop from your store. - Enable Honey Features
You can choose to enable advanced features like:- Honey Gold: A gamified cashback system that boosts conversion rates. Requires a 5% commission.
- Branded Promo Codes: Simple, custom coupon codes containing the word “HONEY” (e.g., “HONEY10”), which have been shown to increase conversions by 5% and order values by 6%.
- Update Offers Regularly
Keep your store page active and accurate by managing promotions through your affiliate platform or FMTC. This helps Honey showcase the best deals to its massive user base.
Benefits of Promoting Through Honey
Massive Reach and Exposure
Honey is installed by millions of users and supported across major browsers. Its extension activates on thousands of popular eCommerce websites, offering automatic savings—building trust and engagement with your brand.Proven Performance Uplift
Brands using Honey Branded Codes and Honey Gold incentives often see a 10% increase in revenue, driven by higher average order values and checkout confidence.Affiliate-First Model
Honey only earns when it helps complete a purchase. This ensures ROI-positive results and aligns perfectly with affiliate marketing goals—especially for merchants focused on conversion-driven partnerships.How to Join and Start Working with Honey
- Sign Up
Join an affiliate network where Honey is active (like ShareASale, Impact, Rakuten). - Submit Your Program Terms
Offer a minimum 3% commission for basic participation. For Honey Gold, offer at least 5%. - Collaborate on Promotions
Send a custom “HONEY” coupon and description to help increase user engagement. - Track and Optimize
Use your affiliate dashboard to measure performance and adjust commissions or promotions as needed.
Final Thoughts: Is the Honey Affiliate Program Worth Joining?
Honey offers a unique affiliate model that goes beyond just banner ads. With its coupon automation, cashback rewards, and smart product discovery, Honey drives real value for both merchants and shoppers.If you're already on a major affiliate network and want to boost your exposure with high-converting shoppers, Honey provides a low-risk, performance-driven path to more sales.