Newell Brands Home Fragrance Affiliate Program Review: Earn by Promoting 150+ Soothing Scents
Are you a content creator, blogger, or social media influencer in the home décor or lifestyle niche? Looking for a unique affiliate opportunity that resonates with audiences who value cozy, aromatic spaces? The Newell Brands Home Fragrance Affiliate Program might be your next profitable partnership.
Let’s break down everything you need to know about this program—from its commissions and cookie duration to strategies for success.
What Is the Newell Brands Home Fragrance Affiliate Program?
Newell Brands Home Fragrance is one of the leading names in the candle and home fragrance industry, offering the world’s largest selection of over 150 luxurious scents—from comforting vanilla and lavender to bold seasonal aromas. Think of big brands like Yankee Candle and WoodWick, and you're in the right ballpark.
Their affiliate program, hosted on CJ Affiliate, allows publishers and influencers to earn money by promoting Newell Brands’ products through custom referral links.
Commission Structure and Program Details
▶ Commission Rate:
1% Per Sale
While the rate may seem modest, the program’s strength lies in product popularity and high average order values. Home fragrance enthusiasts often purchase in bundles or seasonal kits—creating opportunities for decent earnings with high-traffic content.
▶ Cookie Duration:
10 Days
This gives your audience a generous window to complete their purchase after clicking your link.
▶ Product Type:
Physical Products (candles, diffusers, room sprays, wax melts, and more)
▶ Categories:
- Candle
- Home Decor
- Fragrance
▶ Platform:
Why Join the Newell Brands Home Fragrance Affiliate Program?
Trusted, Beloved Brands
Newell Brands is behind household names that customers recognize and trust. This increases conversion rates when promoting their products.
Perfect for Lifestyle, Decor, or Candle Bloggers
If your audience enjoys home styling, seasonal decor, or wellness routines, they’ll likely love what Newell Brands has to offer.
Broad Product Range
With more than 150 scents, there’s something for every nose—and you can easily align content with trending seasons, holidays, and moods.
How to Succeed as a Newell Brands Home Fragrance Affiliate
1. Create Engaging Seasonal Content
Write articles like:
- “Top 10 Candles for Cozy Autumn Nights”
- “Mother’s Day Gift Guide: 5 Scented Surprises She’ll Love”
- “How to Style a Zen Space with Scent and Light”
2. Use Personal Experience and Imagery
Try the products yourself. Share your honest reviews, favorite scents, and aesthetic candle setups with high-resolution photos or videos.
3. Leverage the Power of Lasso
With tools like Lasso, you can:
- Build stunning product displays
- Track click-through rates and performance
- Add CTA buttons that boost conversion
- Create comparison tables for similar scents
It’s a one-stop WordPress plugin for scaling affiliate income efficiently.
Analytics & Optimization Tips
Track your affiliate performance to identify what’s working. Use tools like:
- Lasso Performance for visual earnings tracking
- CJ Affiliate dashboard for link-level data
- Google Analytics for monitoring blog traffic
Focus on top-performing posts and consider adding Lasso product grids or secondary CTA buttons to increase engagement and sales.
Frequently Asked Questions
Can I join without a blog?
Technically yes, but you’ll have better success with a website. Consider starting a niche blog focused on home fragrance or cozy living.
What happens if someone returns a product I referred?
In most cases, your commission will be reversed. However, once you establish consistent sales, you might negotiate better terms.
Final Verdict: Is It Worth It?
If you’re already blogging or creating content in the home décor, wellness, or lifestyle niches, the Newell Brands Home Fragrance Affiliate Program offers a solid brand to promote. While the 1% commission is low, the trust factor, product variety, and high AOV (average order value) balance things out—especially when paired with conversion-boosting tools.