Company Background
Launched by Thomas Pasquet and Jean Canzoneri, Ogury pioneered mobile-first advertising with a consent-driven approach, predating GDPR and CCPA regulations. With 500+ employees across 25 offices in North America, Europe, Asia, and Latin America, Ogury has raised $50 million in funding (last round in 2019) and reported $750 million in annual revenue by May 2025. Its mission is to revolutionize digital advertising by prioritizing user privacy and effective targeting.
Advertising Formats & Services
- Thumbnail Ad: A mobile-native, non-fullscreen format that users can drag, expand, or close, boasting >95% viewability and >80% video completion rates.
- Video Chooser: Allows users to select preferred ads, ensuring engagement and a 300% uplift in memorability.
- Header Ad: A premium, fully viewable format integrated into mobile website headers.
- Creative Studio: In-house team crafts high-performing, brand-safe ads.
- Programmatic Solutions: Offers managed service or programmatic activation via partnerships like The Trade Desk.
Ogury's Personified Advertising engine uses zero-party data from millions of self-declared surveys, enriched with billions of data points and refined by AI, to target personas based on interests and behaviors without personal identifiers. It integrates with premium publishers via direct relationships and vetting, ensuring brand safety through semantic analysis and fraud prevention with tools like DoubleVerify. The Ogury One platform, launched in 2025, simplifies campaign management with intuitive dashboards and API integrations, supporting cookieless environments.
Requirements
- Advertisers: Define campaign goals, budgets, and target personas; provide assets or use Ogury's creative services.
- Publishers: Integrate Ogury's SDK for ad delivery and ensure app compliance with Apple/Google stores.
- Compliance: Adhere to GDPR, CCPA, and other privacy laws with explicit user consent.
- Technical: Support for programmatic or managed service integration.
- Privacy-Safe Targeting: Persona-based approach ensures compliance and consumer trust.
- High Engagement: Fully visible formats like Thumbnail Ad enhance memorability and ROI.
- Scalability: Global reach across 250+ countries with premium inventory.
- Fraud Protection: Partnerships with DoubleVerify and proprietary tech minimize ad fraud.
- Comprehensive Analytics: Real-time reporting optimizes campaign performance.
Navigating complex global privacy regulations like GDPR and LGPD requires constant adaptation to avoid fines. Maintaining consumer trust demands transparent data practices and opt-out options. Ad fraud remains a significant issue, necessitating robust prevention measures. Competition in the crowded adtech market requires continuous innovation to differentiate from giants like Google and Meta.
Recent Results
In 2020, Ogury reported $130 million in profitable revenue, with double-digit growth from 2019. The 2025 launch of Ogury One, built on Amazon Bedrock, enhanced campaign activation using generative AI for real-time persona matching. A study showed Ogury's ad formats generate up to 5x more attention than market averages. Strategic partnerships with The Trade Desk and Havas Media expanded programmatic capabilities and market reach.
Conclusion
Ogury stands out in the adtech industry with its privacy-centric, persona-based advertising model, delivering high-impact, scalable campaigns. Its innovative formats and robust analytics drive superior engagement, while partnerships enhance its global footprint. However, ongoing challenges like regulatory compliance and competition require vigilance. With strong revenue growth and platforms like Ogury One, Ogury is well-poised to lead in privacy-focused digital advertising