Plug Rush Review: Veteran Self-Serve Ad Network

PlugRush is a veteran self-serve ad network founded in 2007, known for monetizing niche and adult traffic. It serves both advertisers and publishers, delivering billions of impressions monthly across over 200 countries. The platform supports a wide array of ad formats tailored to various content types including adult, dating, mobile apps, and other verticals.
Available Ad Formats:

• Popunders
• Push Notifications
• Native Ads
• Banners
• Mobile Redirects
• Click-under and CPV-based formats

PlugRush allows for granular campaign targeting by country, device, operating system, and more.

Publisher Rates & Performance​

CPM / eCPM Estimates for Publishers​

Rates vary significantly based on region and traffic type:

• Adult US traffic (Popunders): $3.00 – $5.00 CPM
• Mainstream traffic (US): ~$0.35 CPM
• Europe (Mainstream):
  • Germany: ~$2.30 CPM
  • France: ~$1.70 CPM
• India (Mainstream): ~$0.26 CPM

Adult Traffic (Popunder) eCPM Examples:​

• Germany: ~$1.10
• France: ~$0.70
• US: ~$3.00+
• India: ~$0.23

CPM and CPC may fluctuate depending on ad placement, device type, and engagement rate.

Advertiser Rates & Options​

PlugRush offers flexible CPC and CPM bidding models, where advertisers can:

• Set budgets as low as $10
• Define precise geo/device targeting
• Choose specific ad formats (e.g., pop, push)

Typical CPC Rates:

• Start as low as $0.001 for low-tier GEOs
• Increase substantially for high-converting traffic (US, UK, CA)

Advertisers are given full control of bids, traffic sources, and optimization settings.

Payment Terms​

For Publishers:​

• Minimum payout: $25
• Payout frequency: Weekly (Net7) or bi-weekly (5th & 20th)
• Payment methods: PayPal, Paxum, Payoneer, WebMoney, Bank Transfer
• Processing fees:
  • PayPal: ~4.5%
  • Paxum: ~$1
  • Bank wires: Free for small payouts; fees for larger transfers

For Advertisers:​

• Minimum deposit starts at $10
• Accepted methods include PayPal, Credit Cards, Crypto, and Paxum

Dashboard & Analytics​

PlugRush features a modern, intuitive dashboard. Publishers and advertisers can view:

• Real-time stats by country, ad zone, device, and more
• CTR, impressions, fallback clicks, bot traffic
• Conversion tracking for advertisers via postback URLs

The interface is responsive, fast, and suitable for both beginners and professionals.

Pros & Cons​

Pros:​

• High fill rates (~99%)
• Global coverage for both adult and mainstream traffic
• Flexible ad formats
• Fast approval times (usually within 24 hours)
• Referral program (5% lifetime commission)
• Hybrid accounts (single login for publisher + advertiser)

Cons:​

• Primarily adult/niche-focused – limited appeal for pure mainstream publishers
• Push traffic can be inconsistent in volume
• Customer support responsiveness may vary

User Sentiment​

User feedback highlights:

• Reliable payouts and high fill rates
• Effective monetization even for low-tier GEOs
• Advertisers note scalable traffic at low bids

Some users note occasional issues with account verification and ticket response times, but overall, PlugRush is regarded as trustworthy and transparent.

Conclusion​

PlugRush is a powerful ad network for those working in adult, dating, or niche verticals. Publishers benefit from strong monetization options and low payout thresholds, while advertisers enjoy detailed targeting and flexible bidding.
It may not suit mainstream-only publishers, but for its target market, PlugRush remains a top-tier option with consistent performance and a wide global reach.