Puzzle is a modern accounting SaaS platform built to meet the evolving needs of startups and growth-stage companies. Launched in 2019 and based in the United States, Puzzle sets itself apart with real-time financial insights, AI-powered automation, and deep integrations with major fintech tools. Designed with founders and finance teams in mind, Puzzle aims to eliminate traditional manual workflows and replace them with an intelligent, automated accounting experience.The Puzzle Affiliate Program, hosted on Impact, offers a lucrative pay-per-sale commission structure, ideal for finance-savvy affiliates who cater to startup founders, accountants, or B2B tech audiences.
Commission Structure and Earnings
- Payout: $250 per customer — a high one-time commission for each qualified sale
- Commission Type: Pay Per Sale (PPS)
- Cookie Length: 30 days — average duration; time-sensitive promotions may convert best
- Affiliate Network: Hosted on Impact, a trusted affiliate platform for seamless tracking and payments
- Payment Methods: ACH, PayPal — suitable for domestic and international affiliates alike
While the program doesn’t offer recurring revenue, the $250 per sale is significant, particularly for high-ticket B2B referrals.
Product Features & Value Proposition
Puzzle provides an advanced, founder-first accounting solution that merges financial data, automation, and decision support in one platform:
- Real-Time Financial Insights: Daily updates and dashboards that give businesses live visibility into cash flow, transactions, and spending trends
- AI-Powered Categorization: Automatically categorizes expenses with up to 95% accuracy, saving time and reducing human error
- Variance Analysis & Embedded Policies: Built-in analytics and compliance tools streamline monthly close and financial reviews
- Robust Integrations: Connects seamlessly with tools like Stripe, Gusto, Ramp, Rippling, Brex, and Mercury
- Trusted by 5,000+ Companies: Actively managing over $50 billion in transactions, with strong traction in the startup ecosystem
Market Presence and Growth
Despite a mid-range Similarweb ranking of 514,432 and approximately 779 page views, Puzzle is a fast-growing player in the fintech SaaS space. It recently raised $30 million in Series B funding (Nov 2023), bringing total investment to $66.5 million. This growth reflects confidence from top venture firms like General Catalyst and Felicis Ventures, further validating its position in the market.
Its AI rating of 76.01/100 suggests a competitive program that’s slightly underutilized—making it a solid option for early-mover affiliates in the fintech and SaaS niche.
Final Thoughts
The Puzzle Affiliate Program presents an attractive opportunity for affiliates in finance, SaaS, and startup-focused niches. The $250 per customer payout offers high immediate earnings potential, especially when targeting startup founders, fractional CFOs, or bookkeeping firms exploring modern financial tools.
While it doesn’t provide recurring income, the product’s strong integrations, robust automation, and high-value customer base make it worth promoting—particularly for affiliates who can produce qualified leads in startup ecosystems or tech-oriented finance communities.