REI Co-op Affiliate Program Review: A Lucrative Opportunity for Outdoor Enthusiasts and Travel Bloggers
REI Co-op, a name synonymous with adventure and sustainability since 1938, offers more than just premium outdoor gear—it also provides a rewarding affiliate program that enables creators, bloggers, and digital marketers to monetize their content while sharing their love for the outdoors. With its robust brand recognition, diverse product range, and competitive commission structure, the REI Co-op affiliate program is a standout opportunity in the outdoor gear niche.
Why Promote REI Co-op?
REI (Recreational Equipment, Inc.) has built a reputation over the decades as a reliable supplier of top-tier equipment for cycling, camping, hiking, mountain climbing, and general travel. The company is deeply committed to environmental responsibility and quality service, making it a trusted brand among outdoor enthusiasts. This trust translates into higher conversion rates for affiliates who recommend REI products.
Key Benefits of the REI Co-op Affiliate Program
Generous 5% Commission Per Sale
Affiliates earn a 5% commission on every sale made through their unique referral links. This flat-rate commission structure is advantageous because it applies across REI’s wide product catalog—from high-ticket camping gear to everyday travel essentials.
30-Day Cookie Duration
The affiliate program features a 30-day cookie window, meaning you get credit for purchases made up to a month after someone clicks your link. This is especially useful for products with longer decision cycles, such as bicycles, tents, or winter gear.
Broad Product Categories
REI Co-op’s catalog caters to a range of niche interests, including:
- Bicycling
- Camping
- Eyewear
- Hunting
- Mountain Climbing
- Sports
- Travel
Whether your audience includes hardcore climbers, weekend campers, or everyday commuters, REI’s offerings align well with most outdoor-focused content strategies.
How to Join the REI Co-op Affiliate Program
Getting started is straightforward. Interested marketers must apply through the AvantLink platform, where they provide information about their website, content strategy, and audience. Once approved, affiliates gain access to banners, tracking tools, and product links to embed into their content.
Step-by-step overview:
- Apply via AvantLink: Sign up here.
- Get approved: Applications are typically reviewed within a few business days.
- Access tools: Upon approval, you’ll gain access to REI’s affiliate dashboard with tracking links and promotional assets.
- Add links to your content: Place your affiliate links in blog posts, gear reviews, travel itineraries, or even email newsletters.
Best Practices for Success with REI Co-op
Focus on Personal Experience
Product reviews and blog posts based on real-life usage tend to perform the best. Audiences are more likely to trust your recommendations if you’ve used the gear yourself.
Create Value-Packed Content
Publish buying guides, how-to articles, and packing checklists that provide value while naturally integrating REI links. For instance, a “Top 10 Essentials for Winter Camping” article can link to REI’s snow gear, thermal wear, and portable heaters.
Use Visuals and SEO
Incorporate high-quality images, and optimize your articles with keywords like “best camping gear,” “mountain climbing essentials,” or “eco-friendly travel products” to attract organic traffic.
Monitor and Optimize Performance
Keep an eye on what content is driving the most clicks and conversions. Double down on successful formats and refine underperforming ones.
Who Should Join the REI Affiliate Program?
This program is ideal for:
- Outdoor bloggers and YouTubers
- Travel influencers
- Niche site owners (camping, survival, eco-living)
- Adventure gear review sites
- Lifestyle bloggers with a focus on nature, wellness, or sustainability
Even if you’re just starting, as long as you have a targeted audience and quality content, you have the potential to earn with the REI Co-op affiliate program.
Final Verdict: Is the REI Co-op Affiliate Program Worth It?
Absolutely. With a competitive 5% commission rate, a 30-day cookie window, and access to one of the most respected outdoor brands in the world, the REI Co-op affiliate program is a must-consider for anyone in the outdoor or travel niche.
It’s not just about promoting products—it’s about promoting a lifestyle that values adventure, nature, and quality gear. If you’re passionate about the outdoors and eager to monetize your content ethically and effectively, REI Co-op is one of the best affiliate partners you can choose.