SelectMedia is a full-stack video advertising platform founded in 2012. Headquartered in Tel Aviv, with offices across Asia including Singapore, India, Thailand, Indonesia, and the Philippines, the platform specializes in outstream video advertising and programmatic monetization. It provides publishers with real-time yield optimization, robust fraud prevention, and access to premium demand sources via programmatic channels.
SelectMedia supports a range of innovative video formats such as in-article video, bottom sticky video, overlay units, and connected TV (CTV) placements, helping publishers maximize engagement and revenue. For advertisers, it offers a clean, brand-safe environment with high viewability and completion rates.
Key Stats & Publisher Reach
- Global Presence: SelectMedia operates globally with significant traction in Asia. Its publisher network sees hundreds of millions of monthly pageviews and video impressions.
- Performance Metrics:
- Video viewability rates often exceed 90%.
- Video completion rates average between 70%–85%, especially with in-article units.
- Outstream video formats consistently deliver better engagement than traditional pre-roll.
- Fraud Prevention: The platform emphasizes brand safety, utilizing AI and user-triggered engagement to eliminate non-human traffic and minimize invalid impressions.
- Programmatic Integration: Through RTB and global supply integrations, including connections with major exchanges, SelectMedia enables real-time bidding and enhanced yield across devices and formats.
Publisher & Advertiser Rates
- Pricing Model: SelectMedia operates on both RTB (Real-Time Bidding) and fixed CPM pricing models. CPMs vary depending on ad placement, format, device, and region.
- Cost Efficiency: Advertisers often benefit from 10–25% lower costs using outstream formats compared to traditional pre-roll video, while publishers gain from increased engagement and monetization potential.
- Transparency: While specific CPM figures are not publicly disclosed, the platform offers competitive rates adjusted dynamically based on performance indicators like viewability and video completion.
Advertiser Policies & Guidelines
SelectMedia enforces stringent advertiser compliance standards to protect publishers and users:- Prohibited Categories: No adult content, gambling, payday loans, weight-loss pills, crypto schemes, clickbait, or misleading financial offers.
- Site Requirements: Advertisers must maintain functional websites with clear value propositions, privacy policies, and no intrusive elements like auto-redirects or deceptive overlays.
- Approval Workflow: Ad creatives undergo a 24-hour review process and may be rejected or returned for revision if found non-compliant.
Developer-Focused Section Headings
For technical teams integrating or building on top of SelectMedia’s platform, the following structure would support documentation or onboarding:1. Platform Architecture & Integration
- Overview of core components and how the SSP integrates with publisher sites
- RTB and header bidding support
- Server-to-server ad requests
2. Ad Format Implementations
- Integration of in-article, sticky, floating, slider, and CTV video units
- Responsive design and mobile compatibility
- IAB compliance and player configuration
3. Performance Metrics & Yield Optimization
- Real-time analytics for viewability, engagement, and revenue
- Automated yield optimization and A/B testing
- Custom bidding rules and demand prioritization
4. Onboarding & Management Tools
- Publisher eligibility criteria and sign-up process
- Dashboard features, performance reporting, and payout tools
- Advertiser campaign setup, targeting, and budget controls
5. Compliance & Quality Assurance
- Ad quality checks and automated fraud detection
- Integration with industry fraud-prevention tools
- User data protection, GDPR, and brand safety protocols
Summary
SelectMedia.asia is a powerful, regionally focused video ad platform that empowers both publishers and advertisers with advanced tools and monetization opportunities. Its strengths lie in high engagement rates, flexible ad formats, fraud prevention, and real-time optimization. It caters especially well to premium publishers looking to scale their video revenue without compromising user experience or brand integrity.
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