Yes, it’s a good idea to cap impressions per user in pop campaigns. When the same person sees your ad too many times, it can start to feel annoying and push them away instead of getting them to click. A lower cap helps keep your spend under control and lets your budget reach more fresh users. You can try setting the cap to one or two impressions per day and see how it performs. This also helps with cleaner data when testing offers. What’s your take on limiting impressions in your campaigns?
Should I cap impressions per user in pop campaigns?
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