Should I use clickbait headlines in my affiliate push notifications or keep them straightforward?

Daniel

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Clickbait headlines might bring quick clicks, but they can also make people lose trust in your messages. If someone clicks and the offer doesn’t match the headline, they may stop opening your future notifications. It’s better to keep your headline clear and direct while still being interesting. For example, instead of saying “You won’t believe this deal,” try “Get 40% off on skincare today.” That way, the message is still strong, but also honest. People prefer messages that respect their time and deliver what they promise. Clear headlines usually bring better long-term results. What are some headline styles that have worked well for others here?
 
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