Retargeting ads can help bring back people who showed interest in your offer but didn’t sign up the first time. When someone visits your opt-in page and leaves without entering their email, retargeting gives you a second chance to reach them. You can show them a reminder ad on platforms like Facebook or Google, and lead them back to your email sign-up page. These ads usually work well because the person already knows a bit about your offer. You don’t have to spend a lot to test it—start small and focus only on people who visited your opt-in page. Just make sure your ad clearly explains the benefit of joining your list, like getting a free download or special guide. If you’ve been thinking about ways to bring back lost traffic and grow your list, this might be something to look into. What kind of free offer do you think would make people want to come back and sign up?