Promote Premium Lingerie with Guaranteed Fit and Exceptional Service (2% Commission)
Ready to enter the lucrative intimate apparel market with a brand known for exceptional fit and customer service? Soma Intimates offers affiliates the opportunity to promote premium lingerie, bras, and intimate wear backed by their industry-leading fit guarantee and certified experts.Founded in 2004, Soma has built a reputation as a premium intimate apparel destination with over 275 boutiques and a 90% bra fit satisfaction rate. Ranking 19,141 globally on Similarweb, the brand combines professional fitting services with high-quality products designed for real women.
At a Glance: Soma Intimates Affiliate Program
| Program Details | Information |
|---|---|
| Commission Rate | 2% |
| Categories | Fashion, Beauty |
| Payment Methods | ACH, PayPal |
| Global Ranking | 19,141 (Similarweb) |
| Founded | 2004 |
| Boutique Locations | 275+ |
| Fit Satisfaction Rate | 90% |
| Certified Experts | 2,000+ |
Premium Product Categories
Comprehensive Bra Selection Soma offers an extensive range of bra styles including wireless options, bralettes, everyday bras, smoothing bras, full support, lift bras, and sports bras. This variety ensures solutions for every body type and lifestyle need.Intimate Apparel Beyond bras, the product line includes panties, shapewear, sleepwear, loungewear, and lingerie. Seasonal collections and new launches provide ongoing promotional opportunities throughout the year.
Swim and Dresses Extended product categories include swimwear and dresses, allowing affiliates to promote complete wardrobe solutions rather than just intimate apparel.
Competitive Advantages
Industry-Leading Fit Guarantee Soma's "Right Bra. Right Fit. We Guarantee It.®" promise reduces purchase anxiety and increases conversion rates. This guarantee addresses the primary concern preventing online intimate apparel purchases.Professional Fitting Services With 2,000+ certified bra fit experts and 100,000+ hours of training, Soma provides professional fitting services both in-store and virtually. This expertise differentiates the brand from generic lingerie retailers.
Exceptional Customer Reviews Over 40,000 five-star bra reviews demonstrate consistent customer satisfaction. These authentic testimonials provide powerful social proof for affiliate promotional efforts.
StyleConnect® Service One-on-one shopping assistance, live chat, fit advice, and virtual appointments create personalized shopping experiences that increase customer loyalty and repeat purchases.
Service Excellence Benefits
Free Shipping and Returns Soma eliminates purchase barriers by offering free shipping and returns on all bras. This policy encourages trial purchases and reduces customer acquisition costs.Extensive Size Range Comprehensive sizing ensures solutions for diverse body types, expanding the potential customer base beyond standard sizing limitations found at other retailers.
275+ Physical Locations Customers can access professional fitting services, curbside pickup, and in-person support through Soma's extensive boutique network. This omnichannel approach increases customer confidence.
Target Audience Opportunities
Fit-Focused Customers Women seeking properly fitted bras represent Soma's core market. The professional fitting services and guarantee appeal to customers frustrated with ill-fitting intimate apparel from other retailers.Quality-Conscious Shoppers Customers willing to invest in premium intimate apparel appreciate Soma's focus on comfort, durability, and professional construction. Higher product values increase commission potential.
Gift Purchasers Intimate apparel makes popular gifts for special occasions. Soma's gift cards and elegant packaging appeal to gift-givers seeking thoughtful, luxury presents.
Commission Structure
The program offers a 2% commission rate on qualifying purchases. While this percentage appears modest, Soma's higher average order values and frequent repeat purchases help maximize earning potential over time.Payment options include:
- ACH transfers for convenient US payments
- PayPal for flexible payment processing
Marketing Support Advantages
Professional Brand Positioning Soma's focus on fit expertise and customer service creates premium brand positioning that justifies higher prices and builds customer loyalty.Community Focus The brand's commitment to supporting women and giving back to communities provides additional content opportunities around empowerment and social responsibility.
Educational Content Fitting guides, size finder tools, and educational resources help customers make informed purchasing decisions while positioning affiliates as helpful experts.
Getting Started Process
- Understand Fit Philosophy Learn about Soma's approach to bra fitting, sizing expertise, and guarantee policies
- Explore Product Range Familiarize yourself with bra styles, intimate apparel categories, and seasonal collections
- Join Affiliate Program Apply through Soma's affiliate platform or partner networks managing their program
- Develop Content Strategy Create content around fit education, product reviews, and styling advice
- Leverage Service Advantages Highlight Soma's fitting expertise, guarantee, and customer service excellence in promotional content
Success Strategy Tips
Focus on the fit guarantee and professional expertise that differentiate Soma from other intimate apparel retailers. Address common fitting problems and position Soma as the solution.Create educational content about proper bra fitting, sizing guides, and style selection for different body types. Educational approaches build trust and position you as a helpful resource.
Leverage seasonal promotions, new product launches, and special collections to create timely, relevant promotional content that drives immediate action.
Final Thoughts
Soma Intimates' affiliate program combines a reputable premium brand with exceptional customer service and fit expertise. While the 2% commission rate requires volume for significant earnings, the brand's strong customer satisfaction rates, repeat purchase patterns, and professional positioning create solid earning potential for affiliates targeting quality-conscious women seeking properly fitted intimate apparel.