Usercentrics is a global leader in Consent Management Platforms (CMP), enabling organizations to collect, manage, and document user consents in compliance with international privacy regulations. Since its founding in 2017 in Munich, the company has grown rapidly and now serves over 2.3 million websites and apps across nearly 200 countries. With billions of consent requests processed monthly, Usercentrics plays a key role in helping businesses build trust through transparency.
Market Position
Usercentrics ranks among the top 10 CMPs globally, used by thousands of organizations to maintain compliance with major regulations such as GDPR, CCPA/CPRA, LGPD, and more. The platform is also certified for Google Consent Mode, making it a preferred choice for websites relying on Google Ads and Analytics.
Features Overview
Consent Management
- Highly customizable banners with granular opt-in/out options
- Pre-consent script blocking for full compliance before user choice
- Auto-detection of trackers and cookies
Integrations & SDKs
- Compatible with platforms like WordPress, Shopify, Wix, and Webflow
- Native integrations with GTM, HubSpot, Salesforce, and other CRMs
- SDKs available for mobile (iOS, Android) and CTV platforms
Analytics & Testing
- Detailed reporting on banner performance and consent rates
- A/B testing for optimizing banner effectiveness
- Integration with server-side GTM and data layers
Language & Regulatory Coverage
- Available in 35+ languages
- Supports a wide range of privacy laws globally, including GDPR, LGPD, POPIA, and more
Policy Management
- Includes privacy policy generators
- Editable and auto-updated policies based on regulatory changes
- Multi-language document support
Pricing & Plans
Usercentrics offers a range of pricing plans based on session volume, platform (web or app), and features:| Plan | Monthly Sessions / Users | Web Pricing | App/CTV Pricing |
|---|---|---|---|
| Free / Basic | Up to 5,000 sessions | €0–8/month | Not available |
| Essential / Starter | Up to 20,000 sessions | €7–8/month | Starts at $60/month |
| Plus / Growth | ~3,000 sessions | €15–16/month | – |
| Pro / Standard | Up to 15,000 sessions | €30–60/month | $60–1,186/month (up to 500K DAU) |
| Business / Scale | 50,000+ sessions | €50–56/month | Premium – custom pricing |
| Enterprise / Custom | 10M+ sessions | Custom pricing | Custom plans with SLA, SSO, white-labeling |
Free trials are available on many web plans. App and CTV pricing is often usage-based and negotiated directly.
Pros & Cons
Pros
- Highly customizable banners and policies
- Full support for global compliance standards
- Seamless integrations with leading platforms
- Strong analytics and optimization tools
- Enterprise-grade scalability and features
Cons
- Complex pricing with many tiers and optional add-ons
- Some features (like advanced reporting or API access) locked behind higher tiers
- Minor usability issues in language customizations
- Initial setup may have a learning curve for beginners
Final Verdict
Usercentrics is a comprehensive, scalable CMP ideal for businesses that prioritize compliance, user trust, and customization. Its broad regulatory support, advanced features, and deep integrations make it particularly well-suited for medium to large businesses, international websites, SaaS companies, and app developers.Recommended For:
- Enterprises with multiple domains or international reach
- Digital marketers needing Google Consent Mode support
- App developers seeking privacy compliance across platforms
Not Ideal For:
- Small websites with limited traffic or budget
- Users seeking basic cookie banners with minimal customization