A good open rate for affiliate emails often depends on how engaged your list is, but aiming for around 20% to 30% is a good target. This means that out of every 100 people you send an email to, 20 to 30 of them open it. If the open rate is much lower, it could mean your subject lines are not catching attention, or the emails are going to spam. If it’s higher, then that’s a good sign people are interested in what you're sharing. Using clean lists, writing helpful content, and sending emails at the right time can help improve open rates. Also, making sure your sender name is clear and trusted can make a big difference. Open rate is just one part, though—what happens after they open also matters. Have you looked at how your open rates compare, or thought about what could make them better? You’re free to share thoughts or ask more.
