What’s one unusual CTA you’ve tested in display ads which tank heavily?

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Brajet

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I've been curious about how far I can push CTAs in my display ads before they flop. Sometimes I think an unusual call-to-action might catch attention in a crowded space.

I tried using phrases like "Join the secret club" and "Unlock your hidden powers" instead of the usual "Buy now" or "Learn more." Some ads got a few clicks while others barely moved the needle. The reaction surprised me since I expected at least some curiosity to kick in.

I'm still learning what works and what doesn't. What's one unusual CTA you've tested in display ads which tank heavily?
 
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