What’s the best way to test landing pages for traffic coming from banner ads?

Daniel

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One good way to test landing pages is to try out different versions and compare how each one performs. You can change things like the headline, image, or button and see which version gets more clicks or leads. This is often called A/B testing. For display traffic, it helps to keep the landing page simple and matched with the banner design, so users feel like they’ve landed in the right place. Also, make sure the page loads quickly, especially on mobile. Even small delays can cause people to leave. Has anyone tested different landing page styles for banner ad traffic before?
 
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