The spotlight hits me every time someone brings up native advertising at a meeting. I feel like the lead actor in a play where the script keeps changing. My mind races through all the wild stories I've heard about what native ads can and can't do.
I've run several campaigns and tracked every click and conversion. I've listened to clients share their expectations, sometimes way off from reality. I keep a notebook with the strangest claims I've heard, just for laughs.
I still hear new myths every month. What's the biggest myth you've heard about native advertising?
I've run several campaigns and tracked every click and conversion. I've listened to clients share their expectations, sometimes way off from reality. I keep a notebook with the strangest claims I've heard, just for laughs.
I still hear new myths every month. What's the biggest myth you've heard about native advertising?