A daily budget controls how much you spend each day, while a total budget is the full amount you want to spend on a campaign. If you set a daily budget, the system will stop showing your ads once that amount is used up for the day. This helps you manage spending across many days. A total budget is for the entire campaign. Once it reaches that amount, the campaign stops completely. Using a daily budget gives you more control and lets you test things slowly. Which one do you think works better for pop traffic campaigns that run over several days?
What’s the difference between setting a daily budget and a total budget?
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