Animated banners can catch attention more easily than static ones, especially when they move smoothly and don’t distract from the message. A simple motion or slide effect can help highlight key parts of the banner, like the headline or call-to-action button. This can lead to better click-through rates, and in some cases, more conversions. But too much animation or fast movement might annoy users and make them ignore the ad. The key is to keep it clean and not overdo it. A short loop with clear messaging tends to work well. Has anyone noticed any change in performance after switching from static to animated banners?
