What’s the role of email in a multi-channel affiliate strategy?

Daniel

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Email plays a key part in a multi-channel affiliate strategy because it gives you a direct and personal way to connect with your audience. While other channels like social media or paid ads help bring in traffic, email lets you build a relationship over time. You can keep in touch with subscribers, send helpful content, and promote offers when it makes sense. This keeps your audience engaged even when they’re not seeing your ads or visiting your site. Also, with email, you own the list. That means you don’t depend on algorithms or third-party platforms to reach your audience. You can also segment your list and send targeted messages based on what people are interested in. That makes your promotions more relevant and can lead to better results. Multi-channel works best when all parts support each other, and email helps tie everything together. What’s your take on this?
 
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