What’s your CPC/CPA benchmark for native ads in 2025?

Brajet

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Some experience has been gained running native ad campaigns this year. Different platforms have been tested and various creatives launched. Data on clicks and conversions has been collected to track performance closely.

Budgets have been adjusted based on early results. I've focused on optimizing campaigns to lower costs while maintaining lead quality. The process has revealed a lot about what works and what doesn't.

What's your CPC/CPA benchmark for native ads in 2025?
 
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