I've been diving into native ad campaigns lately and find the whole auditing process quite fascinating. I've set up campaigns on a few platforms and started tracking key metrics to see how they perform. It's interesting to compare the data across different networks and notice how each one responds differently.
So far, I've reviewed click-through rates, engagement levels, and conversion paths. I've also tried to understand how the creative elements influence results. The complexity grows when I switch platforms, as each has unique reporting tools and metrics.
I'm curious about how others handle this. What's your framework for auditing native ad campaigns across different platforms?
So far, I've reviewed click-through rates, engagement levels, and conversion paths. I've also tried to understand how the creative elements influence results. The complexity grows when I switch platforms, as each has unique reporting tools and metrics.
I'm curious about how others handle this. What's your framework for auditing native ad campaigns across different platforms?