What’s your method for identifying scroll-stopping native ad images?

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Brajet

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I've been struggling to figure out how to pick images that really grab attention in native ads. I've tested a few different visuals and tracked how they perform across campaigns. I noticed some images get more clicks while others just blend in.

I also tried comparing colors and styles to see if anything stands out more. Sometimes I feel like the results don't match what I expected from the creative itself. I'm still learning how to spot the ones that make people stop scrolling.

What's your method for identifying "scroll-stopping" native ad images?
 
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