Promoting PPV (Pay-Per-View) traffic on Instagram and TikTok requires eye-catching, high-energy content that drives curiosity and urgency. Use short, engaging video clips or teasers that highlight the most exciting moments or exclusive benefits of the PPV event. Add bold text overlays with phrases like "Don't Miss Out," "Exclusive Access," or "Watch Live Now." Use trending sounds, hashtags, and influencer collaborations to maximize reach. On Instagram, utilize Stories and Reels with swipe-up links or link stickers. On TikTok, include a compelling CTA in your caption and bio link. Always ensure the visuals are optimized for mobile viewing, and target your audience with relevant interests using platform-specific ads. Build anticipation and provide clear steps for purchasing access.