What are some reasons for decreased effectiveness of PPV ads?

[Brajet]

There are several reasons why your PPV (Pay-Per-View) ads might be losing effectiveness over time. One common cause is ad fatigue—when users have seen the same creative too often, they stop engaging with it. Another issue could be poor targeting; if your audience isn't clearly defined, your ads may be shown to people who aren't interested. Low-quality creatives, such as unappealing visuals or unclear messaging, can also hurt performance. Additionally, increased competition can drive up costs and reduce visibility. If your landing pagedoesn't match the ad or loads slowly, visitors may bounce quickly. Lastly, outdated or irrelevant offerscan fail to attract attention. Regular testing and optimization are essential to keep your campaigns fresh and effective.