What are the advantages of using social media marketing over email marketing?

Brajet

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Social media is now reigning especially for business owners that want to get their business known to the world easily. The tool has made it easier for the users to publicise their goods and products. Does it mean that it is better than email marketing?

In terms of complexity, it is not a lie to conclude that social media is easier done than email marketing. Email marketing requires some special skills which may not be done easily by newbies.

The cost of running email marketing is more than that of social media. While it is easier doing social media marketing freely, email marketing may need some tools that need to be bought.
 
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