Email newsletters offer several benefits for online business. You can build a direct connection with your audience. You can send personalized content that targets their interests. Newsletters help you stay top of mind with potential customers. You can share updates about your products, services, or promotions. You can also drive traffic to your website through links in the newsletter. Email newsletters can help increase conversions by nurturing leads. You can track performance to improve future campaigns. With regular newsletters, you create trust and loyalty. They are an affordable and effective way to grow your online business.