What are the componets of Search Engine Marketing that makes it unique?

btaliat

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SEM is different from other sources of traffic because of its components. For instance, SEM majorly focuses on audience. The audience must be relevant to the keyword search. This can be done by focusing on the right location. Other components is the term used while searching. The audience terms must be known.

Some otjer relevant components of SEM will include conversion rates, tracking and others. What are the componets of SEM that you know?
 
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