To get more conversions from display ads, it helps to pick a bidding strategy that matches your goal. If the focus is on getting clicks that lead to sales, using a CPC (cost per click) model makes sense. This way, you only pay when someone clicks your ad. But if the campaign is already tested and proven, switching to CPM (cost per thousand impressions) can help reach more people for less, especially if the ad gets a high click rate. Some advertisers also use smart bidding where the system adjusts bids based on how likely a user is to convert. That can save time and help improve performance. It’s good to start simple, test a few strategies, and go with what brings better results. Has anyone seen better performance with a specific bidding method?
What bidding strategies maximize affiliate conversions?
- Thread starter Daniel
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