What common mistakes should I avoid when making pop creatives?

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One common mistake in pop creatives is using too much text or confusing messages. Since pop traffic comes fast, people only spend a few seconds looking, so the message should be clear and direct. Another mistake is using poor-quality images or loud colors that hurt the eyes. That can push people away instead of pulling them in. Also, if the creative promises something that doesn’t match the offer, users will leave quickly. Keeping everything simple, honest and easy to understand can make a big difference. What other mistakes do you think should be avoided with pop creatives?
 
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