What is the difference between Content Marketing and Social Media Marketing?

[Brajet]

Content marketing and social media marketing are closely related but have distinct differences. Content marketing focuses on creating valuable, relevant, and informative content to attract and engage a specific audience. This content can be in the form of blogs, videos, eBooks, or case studies and is typically shared on various platforms, including websites and emails. Social media marketing, on the other hand, involves using social platforms like Facebook, Instagram, and Twitter to promote content, engage with followers, and build brand awareness. While content marketing focuses on delivering value through content, social media marketing uses platforms to amplify that content and interact with the audience.