The most interactive native ad format is the interactive video ad. Unlike static images or traditional articles, interactive video ads engage users directly by incorporating clickable elements, quizzes, polls, product carousels, or choose-your-own-adventure paths. These features invite active participation, transforming viewers from passive observers into engaged users. This heightened involvement increases time spent with the content and improves recall, brand perception, and conversion rates. Additionally, interactive video ads can be personalized in real time based on user actions or preferences, making the experience more relevant and compelling. As native advertising continues to prioritize user engagement and seamless integration, interactive video stands out for its ability to entertain, inform, and drive action—all within a familiar content format that adapts naturally across platforms and devices. Do you share the same sentiments?
What is the most interactive native ad format that can generate affiliate traffic?
- Thread starter Brajet
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