For PPV ads, the best call-to-action text is the one that tells people exactly what to do in a few words. Something like “Click to Win,” “Claim Your Gift,” or “Get Access Now” can work well. These kinds of texts are short and clear. They also make the user feel like they are about to get something. It’s better to avoid long or confusing messages because people will not spend much time thinking. A strong call-to-action can turn more views into real actions. Which call-to-action texts have you seen work best in PPV traffic?
What kind of call-to-action text works best in PPV ads?
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