One clear lesson from top push ad campaigns is that short and clear messages work better. People don’t like reading long messages, so the best campaigns go straight to the point. Also, using eye-catching images or emojis helps get attention fast. The headline is another important part. It must grab interest quickly and make the person want to click. Many successful campaigns use curiosity in the headline, like asking a question or offering something helpful. Timing also matters. Sending push ads when people are more active online, like during breaks or in the evening, can lead to better results. Finally, good campaigns are often tested and improved over time. The first version is not always the best. Testing different messages, images, and send times can make a big difference. That’s what most top campaigns do. Have you noticed anything else that makes push ads work better?