What roles does content marketing play in generating traffic in SEO?

btaliat

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More often than not, you do hear the phrase, content is king. Truly, SEO does depend on content. When search engines crawl a particular domain, they are looking for contents relevant to users intent. This means content plays a significant role in ensuring that a website gets ranked for organic traffic on the SERPs.

Thus content marketing will impact SEO in keyword optimization, creating brand awareness, building of high-quality links among others. What do you think of this?
 
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