What's the average CTR for B2B emails?

Brajet

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Industry reports suggest it falls between 2% and 5%. Your CTR can vary based on your audience and content quality. Clear subject lines and strong calls-to-action can boost results. Personalizing your emails makes them more engaging. Targeting the right audience improves your chances. Your email design and format also play a role. Tracking your performance helps identify areas to improve. Focus on delivering value to your readers. Regular testing can help refine your strategy. Always aim for higher engagement to meet your goals. You can achieve better CTR with consistent effort.
 
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