Using prelanders for adult campaigns is almost a must if you want to improve your conversions. Prelanders act as a soft landing where users can warm up before they see the actual offer. It helps filter out uninterested users and keeps only the ones who are truly interested. The best approach is to keep the prelander simple, fast-loading, and clearly connected to the main offer. Use clear headlines, eye-catching images, and short but engaging content. If you're running push traffic, the prelander should match the tone of the push ad so the flow feels natural. Also, make sure your prelander works well on mobile, since most adult traffic comes from phones. Testing different styles of prelanders can help you know what your audience responds to. Has anyone tried different prelanders on the same offer and seen a big change in results?
What's the best practice for using prelanders on adult campaigns?
- Thread starter Daniel
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